The design of clothing tags – enterprise brand culture advertising first choice
The design of clothing label, printed are often very fine, and the content is very broad. Although each clothing enterprise’s distinctive logo, but mostly in the tags printed factory name, address, telephone number, zip code, logos, etc.. Some enterprises, also printed on the properties (such as Sino foreign joint ventures, wholly owned and so on), and clothing manufacturers is simply to a small tag, depending on the ad for a miniature, the supermodel girls dressed in their product photos printed on the above, give people a more intuitive feeling, so that consumers have a more profound impression of their products, played a very good promotion effect; also some manufacturers, to thank customers purchased their own products, are often also in the tag printed thanks, wish the discourse, in order to give people a warm feeling;
Some garment accessories tag is more like a product manual, because not only above the printed product is to what fabric, its performance how, or even the garment washing temperature, washing way. What type of cleaning agent and how to maintain to be printed on the label, the visible manufacturer to consumers is very responsible. In addition, with the growing prosperity of the clothing market, competition is bound to become more intense, some brand-name manufacturers, in order to protect their products against fake and shoddy products, do not cherish land use all holographic anti-counterfeiting label and bar code. This not only protect the interests of the enterprise itself, but also safeguard the interests of the vast number of consumers.
Clothing tag is small, but it is a bridge connecting consumers fashion itself. It is the inevitable product of the modern fashion culture, to improve and protect the reputation of clothing enterprises, promote products have a positive effect. Therefore, if the tag compared to the fashion brand, it is more appropriate. However, regrettable is, at present, still have quite one part of the garment enterprises, on this point is unclear, even in some very well-known in the domestic fashion brand, has been founded yet registered trademarks, this is an opportunity for speculators. Once the product is fake, it will not be protected by law.
Clothing label design, printing, production must be very particular about, especially in graphic design, to treat it as a small plane advertisement to treat, be careful to consider the following factors: the necessary ingredients instructions and washing guidance, especially washing guidance, do not be too simple; for functional clothing such as down jacket, the plastic body underwear, warm clothes etc. to have detailed instructions for use, don’t simply use several standard washing icon reflect.
Detailed instructions can reflect the company to the customer is responsible and caring attitude; for complex instruction, you can use the legend form, can even use the cartoon to make such a lively and innovative; you can properly use pictures, such as supermodel girls dressed in product photos, give to the intuitive feeling, so that consumers on brand products have a more profound impression, played a very good promotion effect; bar code barcode) become the symbol of modern logistics, supermarkets and large shopping malls are required commodity bar code label, so don’t forget to marked with a bar code.
On the bar code and the use of classification of goods, must be scientific and rational, not just coding; relevant certification mark, for example to reflect product quality assurance IS09001/9002, environment-friendly IS014000, cotton signs, pure wool mark, green label in Europe OekoTexStandardl00, Ou Zhousheng state label Eco1abel etc., to active suspension, to reflect the characteristics of the product quality, reflect the corporate image, to win the customer’s trust and cognition; with holographic anti-counterfeiting and bar code anti false.
With the growing prosperity of the clothing market, competition is bound to become more intense, for the brand and the brand-name manufacturers, in order to protect their products against fake and shoddy products can use a variety of anti-counterfeiting technology, both to protect their own interests, but also to maintain the interests of the vast number of consumers; thanks, wish the words printed on, in order to give people a warm feeling. The best with simple and elegant poetry, moved the consumer heart; according to the season, consumer, product characteristics, tag is designed into a calendar, bookmarks, greeting cards and other consumers love, cherish and appreciate the collection, become the persistence of advertising.